Compelling Value Proposition Development

In the current economic cycle, ensuring that their Value Proposition is Compelling has been the preoccupation of many CEOs. When times are good, it’s easy to become complacent about the real strengths and weaknesses of your product and service offering. But when times get tough, having a Compelling Value Proposition isn’t just desirable it’s an absolute necessity – in the retail sector, witness the performance of John Lewis versus the demise of Woolworths in the last two years. At MBC, we have been working with a number of clients on Compelling Value Proposition Development using a structured process from customer segmentation, understanding customer needs, the competitive environment and differentiation, through to positioning statements and finally value proposition development. Whilst the process is based on strong marketing theory and experience, we believe that our ‘value add’ comes from constructive challenge in applying that process to the specific and changing environment of client organisations.

For more information on how we work with clients in this area, please click here to visit our case study pages or click here to read a White Paper on ‘Developing Compelling Value Propositions

MBC also run open programmes, for example through the Open University Business School, working through the principles of Value Proposition Development. These programmes carry CPD accreditations. To check for any future dates, see our News pages, or email to check for forthcoming workshops in your area.

Interested in participating in our research programme?

At MBC we are actively researching what leads to a successful outcome in Value Proposition development. If you are interested in being involved in our research programme contact lynn@mathiesonbrent.com