NEWS

  New – The European Electronic Manufacturing Services (EMS)
     Industry 2017-2022

Peter Brent co-authors new European EMS report

The sixteenth edition of The European Electronic Manufacturing Services Industry 2017-2022 has just been released. This comprehensive report, which is now published every year provides:-

  • A country breakdown of EMS production in 2017 and regional production in Western, Central and Eastern Europe, North Africa and the Middle East
  • Detailed analysis of the key market trends impacting the European EMS industry
  • Specific and detailed analysis of the Top 50 European EMS Providers
  • Further analysis by industry sector such as Aerospace & Defence, Consumer etc.
  • Analysis and commentary of further important EMS companies in each major country and sub-region, for example France, Nordic, Benelux, UK etc.
  • A comprehensive directory by country of over 1000 companies engaged in EMS activity in EMENA

Country Coverage:

Western Europe. Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Central & Eastern Europe, North Africa and Middle East; Algeria; Bulgaria; Croatia; Czech Republic; Estonia; Hungary; Israel; Latvia; Lithuania; Macedonia; Morocco, Poland: Romania; Russia, Serbia; Slovakia; Slovenia, Tunisia, Turkey, Ukraine.

For more information on the contents and to order the report Click Here

  MBC announces Marketing & Sales Workshops

Mathieson Brent Workshop Series

Over the last five years, Mathieson Brent Consulting have developed a number of standalone workshops which can be tailored for in-company use. The workshops which run for 1 or 2 days are ideal for small teams tackling strategic sales or marketing issues who would benefit from a guided, facilitated process which utilises their own internal information and leaves them with a roadmap which they can follow, either independently or with extended input and review. The workshop style is a mix of case studies, theory and models with practical application through highly interactive discussion and breakout sessions.

Topics in the Workshop series include:

Developing Compelling Value Propositions in B2B – 2 days

Market & Competitive Analysis – from information to strategy – 1 or 2 days

The Challenges of International Marketing – 1 day

From Customer Information to Customer Insight – 1 day

Strategic Account Management Strategies – 1 or 2 days

Developing your Personal Value Proposition – 1 day
A personal development workshop which takes marketing principles
and applies them to individuals’ career management

To find out more about how these workshops could benefit your team, contact:
Lynn Mathieson at info@mathiesonbrent.com or call 01494 676682

  Developing Compelling Value Propositions – easy to say, but not so easy to do...

It’s the buzz phrase of the moment - put the phrase ‘Value Proposition’ into Google and you come back with 1.4 million searches. Check out leading companies’ press and every CEO will be telling you that he has been concentrating on ensuring that his value proposition is strong, particularly in this testing economic environment. The CIM/Accenture study titled ‘In Search of a Strategic role for Marketing – Leading, Influencing, Supporting?’ published in May 2008 stated that Strategic/cross functional skills were acknowledged as requiring development and in five years time ‘Value proposition development and customer experience management skill development would still be critical’.

So with all this emphasis on Value Propositions, are we sure that we are all using the term in the same way? Put the phrase ‘Value Proposition Definition’ into Google and the searches narrow – to a mere 5,250! If we can find a definition that works well, and most definitions have the same constituent elements, why does the CIM/Accenture study identify this as one of the major areas of concern identified by senior marketers? Surely, if we can agree broadly what a Value Proposition is, producing one can’t be that difficult? And therein lays the real challenge. Developing a compelling value proposition is easy to say and one of the hardest things that a senior marketer needs to do.

To read the full white paper, follow this link.