Lynn Mathieson

Lynn’s major areas of interest in the last year have centred on the ‘Development of Compelling Value Propositions’ both in client work, running open programmes for organisations such as the Thames Valley CIM and OUBS, and in developing research programmes into best practice process. Given the current environment, she believes strongly that Value Proposition Development is core to profitable survival. Lynn is currently developing new workshops on International Marketing and Understanding the Competitive Environment.

With over 30 years experience in b2b marketing roles at a global, regional and local level in multinational organisations including Letraset, Bell & Howell, Dun and Bradstreet, and most recently Reed Exhibitions, a subsidiary of Reed Elsevier, and as a Non Exec Director at Ordnance Survey. Lynn has experience of and enjoys working with teams across a wide range of industry sectors. Whether working on specific client based projects or in open workshops, Lynn’s approach is based on a combination of best practice theory mixed with her experience of commercial reality.

Lynn has been a keynote speaker at conferences in Europe, Asia, the US and Middle East on current b2b marketing issues. Lynn is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer.

 

Lynn Mathieson